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The Wild World of Marketing to Parents with Alisha Snow
Manage episode 364837583 series 3432636
Mark Giovino에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Giovino 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should approach custom research when targeting parents and kids. Alisha is an executive vice president at Smarty Pants, a custom research and strategic consulting firm. Alisha leads research initiatives for a diverse set of Smarty Pants’ clients including Target, LEGO, Aetna, PBS Kids, and Kellogg's. Prior to joining Smarty Pants, Alisha designed and facilitated global research initiatives for Hasbro. Alisha’s depth of experience with youth research has positioned her as an expert in the media.
16 에피소드
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