Episode 43: Changing with the Times Has Resulted in a Century-Old Family Business with Ben Grossman of Grossman Marketing Group

Family Business Today

Greg Lewis and Tennessee Center for Family Business에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Lewis and Tennessee Center for Family Business 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Ben Grossman, along with his brother, David, are the fourth generation of family leadership and have been leading Grossman Marketing Group for ten years. Their family business was founded as Massachusetts Envelope Company in 1910 by Maxwell Grossman, whose lifelong dream was to own his own business. Now, 111 years since its founding, the company is a full-service resource helping clients with a broad range of traditional and digital marketing needs.

Ben Grossman holds a BA from Princeton University and an MBA from Columbia Business School. Prior to Columbia, Ben worked as a strategy consultant to Fortune 500 clients, as well as started and sold a sportswear and marketing firm.

In this episode of Family Business Today, Ben will share:

The story of how Grossman Marketing Group has evolved over time and throughout generations
How observation and continuous learning paired with a mind for application can help you in your family business
How important his time outside the family business gaining experience, both in the consulting world and in the start-up world, has been in helping him lead his family business
That a large part of his family business’s longevity is to not take anything for granted
How he and his brother started their tenure as leaders of Grossman Marketing Group by asking people’s input into the company using the HR stop-start-continue method
And more…

To learn more about Grossman Marketing Group, visit www.grossmanmarketing.com.

At the Tennessee Center for Family Business our passion is to help business owners create a positive environment in which their family THRIVES, their business performs and working together create a lasting family legacy. To learn more about the Tennessee Center for Family Business visit www.tncfb.com. If you are considering a transition in your family business contact us today for a FREE Transition Assessment (follow link) and receive a one on one review of your business transition preparedness with a family business consultant. (a $299 value)

Until next time, There’s No Business Like Family Business…..We Know!

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#Business News #Business #Marketing #Family Business #Greg Lewis #Tennessee Center for Family Business