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Luis Torres, Co-Founder of Freud Cigar Co.
Manage episode 331540621 series 2981471
Scott Kerr에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Kerr 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of Facing the Giants, Scott Kerr speaks with Luis Torres, co-Founder of Freud Cigar Co. about the recent launch of the luxury cigar brand inspired by one of the most famous cigar smokers - Dr. Sigmund Freud. Luis talks about how they secured the Freud name and introducing a "SuperEgo" line to keep with the theme, why it's positioned as a luxury brand, and generating awareness in a crowded premium cigar market. Plus: Why Freud Cigar Co. hired the "Bob Dylan" of the tobacco industry Featuring: Luis Torres, Co-Founder of Freud Cigar Co. (freudcigars.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About Facing the Giants podcast: Luxury entrepreneurs talk about competing with the Goliaths of the industry. Stay Connected: Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!
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