Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
AT&T wasnt recently found to have dealings with President Trump's lawyer, Michael Cohen. It's the latest in the fake and real news world of today. This episodes is the first on the stream war that's taking place. Cord cutting is going mainstream....
AT&T wasnt recently found to have dealings with President Trump's lawyer, Michael Cohen. It's the latest in the fake and real news world of today. This episodes is the first on the stream war that's taking place. Cord cutting is going mainstream....
Fabian PerspecTV gets into the biggest NBA off season stories. Draymond Green and Ime Udoka. 00:00 intro 00:15 Fabian PerspecTV: "Draymond Green don't change" 00:58 Draymond has never changed 06:20 Twitter's role in NBA/ Draymond engagement 16:19 The Volume and Action Network relationship 22:50 New Media same old tricks 36:26 how the word CONSENSUAL made the Ime Udoka case worse for everyone 11:48 Why Brett Favre is irrelevant in this case #draymondgreen #newmedia #goldenstatewarriors #fabianperspectv #jordanpoole #lebronjames #andrewwiggins #actionnetwork #thevolume Linktree; https://linktr.ee/PINPerspectV WEBSITE; Putitnperspectv.com TWITTER; @fabianperspectv https://twitter.com/fabianperspectv?t=JtVILRzr2QoHivhSLYjZUw&s=09 INSTAGRAM; @fabian_perspectv FACEBOOK PAGE; Raymond Fabian TIK TOK: @Fabian_PerspecTv…
Aries Spears and Tiffany Haddish caught up in a pedophile tape? Hov Did his best verse of all time? Fabian explains why Jay-Z has not spit a top 10 verse in over 10 years. Also, Fabian explains how being a Tupac stan as a kid taught him how to spot hypocrisy in other celebrities. Joe Budden and company scold Adam22 about being a culture vulture and Fabian finds it quite convenient. Onto some sports talk; Tom Brady apparently has some trouble at home, is the media treating him right? New cheating in baseball? and much more…
AT&T wasnt recently found to have dealings with President Trump's lawyer, Michael Cohen. It's the latest in the fake and real news world of today. This episodes is the first on the stream war that's taking place. Cord cutting is going mainstream....