0106 Jesse Horwitz - From 0 to Nine-Figures, How Jesse Horwitz Built a DTC Giant

Exit Strategy with Moiz Ali

Alan Shen, The Hustle, and Moiz Ali에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alan Shen, The Hustle, and Moiz Ali 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 52:18

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Today’s topics: (1:01) Moiz introduces Jesse Horwitz, founder and CEO of DTC contacts brand, Hubble. (03:02) Jesse explains the origins of Hubble. (05:57) Hubble soft launched, collected about 2,000 emails and began shopping the idea to investors. (06:45) Hubble raised $3.5M in May 2016, $3.7M in October and launched in November. (08:20) Jesse explains the process of procuring manufacturing partners. (21:02) Jesse discusses Hubble’s early advertising and where it was deployed. (16:00) Moiz tells the story of how Instacart got into Y Combinator by sending their interviewer a case of beer. (18:35) Hubble has diversified customer acquisition channels, but Facebook is still number one. TV and search are two and three. (21:32) Jesse reflects on how DTC brands are a product of Facebook just like TV content was created by the likes of P&G. (23:12) Hubble uses “pay-per-ticket” to verify prescriptions. An outsourced team of agents race to verify the preseptions. (28:20) Jesse discusses Hubble’s customer service operations. (31:40) Hubble outsources media buying. Jesse discusses how this is helpful and hurtful. (34:10) Jesse discusses the state of Hubble finances. It’s breakeven and still has cash in the bank. (39:10) Jesse gives his opinion on secondaries and taking money off the table. Hubble offers this to employees as well. (41:40) Jesse’s goal is to build a great business and be in control of their own destiny. (43:40) Jesse explains the venture capital cycle and its impact on funding. (49:00) Moiz asks, how should startups prepare for the economic downturn? (57:20) Jesse has been working with Andrew Yang to help with his fundraising efforts.
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