#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

Exit Five: B2B Marketing with Dave Gerhardt

Exit Five에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Exit Five 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

12d ago 34:23

MP3•에피소드 홈

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(06:52) - - Creating Content that Gets Engagement
(07:55) - - Making Webinar Content Relevant
(10:50) - - Webinar Content Feedback Loops
(14:34) - - Using Incentive to Drive Registration
(19:56) - - When to Use Niche Formats: Understanding Your Audience
(26:03) - - How to Use Reddit for Content Ideas
(27:35) - - Using Popular Community Posts for Onboarding
(29:49) - - How We Do Audience Research

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies