#132: Growth | B2B Website Conversion Tactics with Talia Wolf

Exit Five: B2B Marketing with Dave Gerhardt

Exit Five에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Exit Five 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 51:43

MP3•에피소드 홈

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.

They discuss things like

Selling with emotional benefits over feature lists
How to use the stages of awareness to lead customers through the conversion funnel
How to do research that informs your conversion strategy
Using AI to create content that'll resonate with website visitors

Timestamps

(00:00) - - The Pitfalls of Traditional Agencies
(07:43) - - Building Successful Careers
(11:21) - - The Importance of Understanding Emotion in Digital Conversion Optimization
(15:57) - - The Science Behind Emotions
(20:03) - - Messaging tips
(23:18) - - Uncovering Emotions through Customer Interviews and Surveys
(28:43) - - Research and Specific Questions in Optimization
(32:17) - - The Importance of User Awareness in Conversion
(37:09) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness
(41:08) - - Convincing Customers in 3 Seconds
(42:55) - - Navigation and Client Segmentation
(47:29) - - Efficiency and Inspiration with ChatGPT
(48:48) - - The Core of Conversion Journeys

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.

Yet your growth goals remain unchanged.

PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.

Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

156 에피소드

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies