EIL37: Communication: the Connective Tissue That Binds Organizations and Influences the Marketplace with William Berenson

Excellent International Leadership

Leadership communication is essential for good leadership, as it is the connective tissue that binds organizations together. Both internal and external leadership rely on effective communication to influence the marketplace.

However, the challenge lies in the evolving realm of communication, where leaders must navigate the digital landscape and polarized markets.

William Berenson has a diverse work experience spanning over three decades. William is currently serving as the Senior Partner at Paktolus Solutions LLC, a technology services company that connects people and businesses globally.

Prior to this, Berenson held the position of Partner/Board Member at PWRstation SA, where they served as the Chief Marketing Officer.

Don't miss out on this enriching discussion on leadership communication with Katrina and William.

Listen to learn more about the latest trends in leadership techniques and elevate your leadership skills to the next level.

What You’ll learn From this Episode:

• Learn about the importance of communication in leadership.

• Learn about the evolving realm of communication in today's digital world.

• Determine the impact of different communication styles on leadership success.

• Find out how to bring your leadership to the next level through effective communication strategies.

"Communication is central to the idea of leadership." -William Berenson

Topics Covered:

• 03:12 - Introduction to the importance of communication in leadership and the changing landscape of communication in today's digital world.

• 03:54 - Discussion on evaluating leadership communication styles, comparing articulate vs. less articulate approaches and their impact on influencing the marketplace.

• 04:58 - Examples of effective leadership communication: Donald Trump's use of digital media and Senor Rendao's quiet yet influential leadership style at Banco Bradesco.

• 05:29 - Impressive leadership examples showcasing wisdom and experience in decision-making.

• 06:15 - Summary of key leadership attributes discussed: clarity, influence, wisdom, and the importance of effective communication in leadership.

Connect with William Berenson

• Linkedin: https://www.linkedin.com/in/williamberenson/

Connect with Katrina Burrus

• LinkedIn: https://www.linkedin.com/in/katrinaburrus/

• Facebook: https://www.facebook.com/katrina.burrus

• Twitter: https://twitter.com/katrinaburrus?lang=en

• More Impactful Episodes at https://mkbconseil.ch/eil-podcast/