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An In-Depth Look at Pricing and Charging What You're Worth with Per "The Price Whisperer" Sjofors
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Jason Cercone에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Cercone 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Top 3 Takeaways From This Value-Packed Conversation:
- For the average company, if you can increase sales by 1%, profit goes up 3.5%. If you can reduce your cost 1%, profit goes up 5.5%. But if you can increase your price or reduce your discounts by 1%, profitability goes up 11.3%! And a 1% change can be easier to implement
- Some buyers want a discount simply because they feel they should get one. In some cases, it may make more sense to provide additional services instead of said discount. But beware...sometimes those same buyers will want the discount IN ADDITION to the additional benefits you offered
- If people trust you can deliver the transformation they seek, price is not the biggest factor. It's all about the value you're providing and when the right customer has established trust, they'll be willing to make a larger investment, thus paying you what you're worth
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Click here for complete show notes
It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 148 of Evolution of Brand:
- How Per's brand has evolved and how he earned the nickname "The Price Whisperer"
- Why Per chose to emphasize pricing and build his brand around this specific subject
- Statistics that emphasize the importance of proper pricing and how it impacts profitability
- Does it ever make sense to offer discounts on a SERVICE?
- Will buyers accept added benefits instead of a discount?
- What is unbundling and what role does it play in price negotiation?
- Why do so many brands and entrepreneurs struggle with pricing their offers and solutions accordingly?
- Three mistakes most brands/entrepreneurs/companies make when trying to establish the right price
- How to get comfortable with a higher price point and believing in the value of your product/service/offer
- What is expectation bias?
- How to overcome a mindset that you'll get "burnt" by making a big investment in a product or service
- A great exercise to help you establish a price range your target customers will pay
- How often should you revisit your pricing so you don't leave money on the table?
Learn more about Evolution of Brand at evolutionofbrand.com
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