This podcast explores a framework for fostering ethical innovation in technology. Covering topics from Artificial Intelligence (AI) to User Experience (UX), it highlights the ethical challenges associated with technological advancements and introduces Value-Based Engineering as a systematic approach to address these issues. Value-based Engineering (VBE) is standardized in ISO/IEC/IEEE 24748-7000 Model Process for Addressing Ethical Concerns During System Design. It is a highly practical, tested and certifiable approach to human-centered engineering. It makes organizations aware of the human and social challenges but also supreme innovation opportunities inherent in their IT systems. It is a successor of Value Sensitive Design and provides tangible substance to those who commit to Corporate Digital Responsibility (CDR). VBE provides a structured and transparent way to translate value principles into IT system requirements ensuring that product management and technical units collaborate towards stakeholder value, minimal risk and legal compliance.