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The King of Estate Agency
Manage episode 417465226 series 2900373
Iceberg Digital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Iceberg Digital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join us as we explore the transformative journey of the estate agency business with industry veteran Neil King, who brings over four decades of experience to the table. From his early days fresh out of school to the challenges of managing nearly a hundred branches in corporate estate agencies, his stories of embracing technology, overcoming business plateaus, and the importance of competition within agency networks are more than just insightful—they're the blueprints for success in this industry.
Listen in as we unpack the significant shifts in practices over the years, from the days of manual window cards to the rise of sophisticated digital marketing strategies. Neil sheds light on how blending corporate structure with the flexibility of an independent agency formed the backbone of his business's success. He shares the evolution of his agency since its inception in 2004, discussing how technological adoption and changing hiring practices have been instrumental in driving growth and scaling operations. Neil's emphasis on leveraging technology to enhance efficiency and nurture team strengths offers practical insights for scaling and growing in today's competitive market.
Finally, don't miss out on our conversation about the future of estate agency where Neil provides a critical analysis of potential pitfalls for corporate structures and smaller independent networks lacking strategic plans. We also highlight straightforward yet impactful strategies for increasing revenue and discuss the ongoing need for adaptation in the estate agency industry
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
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