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The Problem: The Anti-Guru Approach to Digital Marketing.
Manage episode 412185516 series 3567047
Kraig Bond에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kraig Bond 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary:
In this episode, Kraig Bond discusses the problems in the digital marketing industry and introduces himself as the 'anti-guru'. He highlights the issues with digital marketing agencies that fail to deliver results and blames the gurus for perpetuating unrealistic offers and tactics. He emphasizes the importance of building a thriving agency that focuses on attracting the right customers and providing excellent service. Kraig also addresses the challenges faced by local business owners who struggle with marketing and sales. He aims to bridge the gap between local businesses and digital marketing agencies to create successful partnerships.
Takeaways:
- Many digital marketing agencies fail to deliver results and rely on unrealistic offers and tactics.
- Building a thriving agency requires attracting the right customers and providing excellent service.
- Local business owners often struggle with marketing and sales and need the help of digital marketing agencies.
- The key to success is focusing on profitability, low churn, and creating balance and abundance in the agency.
- Craig Bond aims to provide resources and training to help digital marketing agency owners operate their businesses effectively.
Keywords:
digital marketing, local business, anti-guru, agencies, gurus, offers, tactics, profitability, churn, systems, processes, growth, balance, abundance
3 에피소드
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