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The Death of Generic: Why Your Marketing Must Be a Knife, Not a Spoon [Episode 92]
Manage episode 507866514 series 3523921
Vision Advertising에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vision Advertising 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Laura DiBenedetto and Julia Becker Collins discuss the decline of generic marketing in the age of AI, emphasizing the importance of authenticity and creativity. They explore the necessity of niching down to connect with specific audiences, the profitability of polarizing content, and the distinction between a brand and its logo. The conversation encourages marketers to embrace their unique voices and perspectives to stand out in a crowded marketplace.
Chapters
00:00 The Death of Generic Marketing
05:33 Niche is the New Mass
12:29 The Power of Polarization
18:39 Defining Your Brand Beyond the Logo
93 에피소드
공유
