Pam Didner on the Design of a Global Content Marketing Effort
Manage episode 278069970 series 1260676
Marketing at Enterprise Marketer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing at Enterprise Marketer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.
Biography:
Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.
Links:
Twitter:https://twitter.com/pamdidner
LinkedIn:https://www.linkedin.com/in/pamdidner
Web: http://www.pamdidner.com/
Book:http://pamdidner.com/book-gcm/
Show: http://emktr.co/EMPC49
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Biography:
Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.
Links:
Twitter:https://twitter.com/pamdidner
LinkedIn:https://www.linkedin.com/in/pamdidner
Web: http://www.pamdidner.com/
Book:http://pamdidner.com/book-gcm/
Show: http://emktr.co/EMPC49
67 에피소드