))
Cathy McPhillips on Marketing at the Content Marketing Institute
Manage episode 278069963 series 1260676
Marketing at Enterprise Marketer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing at Enterprise Marketer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Show URL: http://emktr.co/EMPC56
Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.
In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.
Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."
Biography:
Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.
Social Media Links:
LinkedIn: https://www.linkedin.com/in/cathymcphillips/
Twitter: @cmcphillips
…
continue reading
Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.
In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.
Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."
Biography:
Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.
Social Media Links:
LinkedIn: https://www.linkedin.com/in/cathymcphillips/
Twitter: @cmcphillips
67 에피소드
공유
