Player FM 앱으로 오프라인으로 전환하세요!
Reputation Management Beyond Beating Negative Reviews
Manage episode 320320923 series 3316105
Making mistakes go away will not build your brand.
Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it?
Great brands are not built from avoiding every problem.
Great brands are built from how they overcome problems.
Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism of entrepreneurs met reality and delays happen. Reputation comes from communicating with customer and navigating through solutions.
In this episode, Callye Keen talks about Reputation Management.
How can we use social listening to uncover problems?
How can we solicit reviews and user generated content?
How can we gamify referrals and sharing?
How can brands create an authoritative presence and build an iconic brand?
Download the Collaborative Growth Blueprint
www.redbluecollective.com/collab
135 에피소드
Manage episode 320320923 series 3316105
Making mistakes go away will not build your brand.
Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it?
Great brands are not built from avoiding every problem.
Great brands are built from how they overcome problems.
Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism of entrepreneurs met reality and delays happen. Reputation comes from communicating with customer and navigating through solutions.
In this episode, Callye Keen talks about Reputation Management.
How can we use social listening to uncover problems?
How can we solicit reviews and user generated content?
How can we gamify referrals and sharing?
How can brands create an authoritative presence and build an iconic brand?
Download the Collaborative Growth Blueprint
www.redbluecollective.com/collab
135 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.