08: Empathize It: Jenn Herman: Instagram, Emotional Marketing and Being Human on Social


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Emotional marketing is hard to get right, especially on Instagram. When I think about Instagram marketing and getting it right, who else could I ask but the famous Jenn Herman?! After speaking to Katie Clift, in episode 7, about PR and Marketing in a digital world, I thought Jenn would be a perfect guest to drill down into the topic of emotional marketing, specifically Instagram. In this episode, Jenn and I cover a ton of topics and get a bit sidetracked when we learn about the official 'death' of Google Plus. Honestly, the entire episode I was a bit 'star struck' since Jenn has been one of my go-to gals for everything Instagram. Her live content and extremely engaging posts really show her true value. A Bit About the Guest Jenn Herman is one of the best Instagram and overall social media strategists I know. Her content is on point and always relevant. Since starting Jenn’s Trends in 2013, she's become a globally recognized expert in Instagram marketing and the forefront blogger on Instagram marketing. Her blog has won the prestigious award of being a Top 10 Social Media Blog three years in a row: 2014, 2015, and 2016. Jenn is also the author of The Ultimate Beginner's Guide to Instagram. Besides being an amazing blogger, Jenn is a top tiered speaker at multiple social media conferences and also teaches business owners the value of Instagram and social media to grow their business. Her content has been featured in various media and publications including major media articles, radio interviews, podcasts, magazines, and guest blogs. I One of the many reasons I follow Jenn is because her blog posts focus on bringing relevant social media and business trends and discuss their applications, implications, and benefits. She writes from her unique perspective about the things she enjoys and uses regularly. Her writing style is casual and detailed. MORE ABOUT THIS SHOW On the episode, Jenn and I cover: Building Relationships on Social Media Instagram Forces Brands to Be Creative Going Live without Faking It Why the CEO's of Instagram Left Listen closely because there's a lot of great insights and ideas. SELECTED LINKS FROM THIS EPISODE Jenn Herman's Website | Jenn on Instagram Questions for Jenn Herman: What are some of the hardest things for businesses to train themselves to do when considering social media? Why do you love Instagram so much? What are some of the unique aspects of the platform that you enjoy? What's your opinion on Instagram going 'long'? The founders of Instagram recently stepped down, what's your opinion on this and the implications for the platform? Jenn Herman's Upcoming Projects 1. Launching a Facebook Group "Marketing 360 Squad" with Stephanie Liu, Mike Alton and Amanda Robinson. 2. Expanding her speaking opportunities. Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

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