05: Walter Jennings: Influencer Relations, Win/Win Opportunities and Complex Stories

Empathize IT! Empathy and Entreprenuers

I've known Walter Jennings for three years, at the time, he was leading the International KOL (Key Opinion Leaders) program for Huawei. Today, I'm honored to host Walter, who is now a Senior Consultant at the Tantalus Consulting Group, serving as the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation A Bit About the Guest Walter Jennings is one of the most seasoned communications professionals out there. Based in Hong Kong, he is an American-Australian with 25+ years’ experience advising companies in China, Australia, and the United States. Most recently, Walter developed and led the program globally as Vice President, Global Corporate Communications at Huawei Technologies in Shenzhen, China. As a member of Huawei's KOL program, Walter and I forged a great friendship that spanned beyond just meetings at events and social media. Honestly, if there was a paradigm for how to manage influencer relations then Walter would be it. During his tenure, Walter was able to rally a group of international influencers and shepherd the Chinese tech company to great acclaim. In fact, Shel Israel wrote that Walter Jennings was so important.... "because he is the glue that binds together the loosely structured network called KOL" MORE ABOUT THIS SHOW On the episode, Walter and I cover: Influencer Relations Win/Win Opportunities What Kind of People Work Well on Social Media Transactions vs Relationships Authenticity in the 21st Century Listen closely because there's a lot of great insights and ideas.