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Who Needs Cookies Anyway?: The Forgotten Art of Marketing
Manage episode 320461239 series 2795164
Matt Gray에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Gray 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done.
What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a golden opportunity to rethink how we do marketing?
Our host, Matt Andrew, UK MD of Ekimetrics is joined by former Gameloft MD, turned gaming and media consultant, John-Paul Burke of Seika Media to discuss ways of driving and measuring incrementality, as they look ahead to a potential new dawn for the industry.
15 에피소드
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