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Forget about discounts to get more customers. Why not use THIS instead? with Melina Palmer
Manage episode 313343289 series 3267331
WALID M. BOUKHARI에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WALID M. BOUKHARI 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics.
She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine, and she teaches Applied Behavioral Economics in marketing, pricing, change management and more at Texas A&M Human Behavior Lab.
Her first book, “What Your Customer Wants and Can’t Tell You” is out now.
You can check her website The Brainy Business here.
Or get in touch with her through:
. LinkedIn: Melina Palmer
. Instagram: Melina Palmer
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