Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A economia ao alcance de todos. Com os especialistas da BTOC Cabo Verde analisamos os principais temas da atualidade económica, explicamos conceitos e esclarecemos dúvidas.
A economia ao alcance de todos. Com os especialistas da BTOC Cabo Verde analisamos os principais temas da atualidade económica, explicamos conceitos e esclarecemos dúvidas.
No "Economia Descomplicada" desta quinta-feira, Eder Lisboa, contabilista da BTOC Cabo Verde, aborda a importância do fecho de contas para as empresas.
Carlos Graça, gestor da BTOC Cabo Verde analisa a trajetória ascendente do salário mínimo nacional desde 2013, estimativa para 2027 e impactos na economia. Chamada de atenção ainda para uma obrigação fiscal a que algumas empresas estão sujeitas até 31 de Janeiro - o SAF-T.
A fiscalista Nádia Cardoso, da BTOC Cabo Verde, analisa os desafios da transição do sistema REMPE para a contabilidade organizada. Quais os impactos fiscais? Como enfrentar os desafios e organizar a empresa para a mudança?
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.