Optimizing Ecommerce Ads: Insights from Samir Balwani of QRY

Ecommerce On Tap

Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 15:46

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Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.

Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.

The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising.

Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue.

This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts.

Subscribe for more expert insights into the evolving world of ecommerce.

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#Entrepreneur #Business #Nathan Resnick