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Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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From Towels to TikTok: K18's Journey to Hair Care Domination

52:54
 
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Manage episode 401814270 series 3246070
Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to Season 3, Episode 3 of Ecommerce On Tap, where we dive deep into the story of K18, a brand that's transforming the hair care industry from the ground up. K18 isn't just another DTC beauty brand; they've redefined what it means to innovate, from developing a unique moisture-wicking towel to creating hair care products that offer more than just temporary fixes—they rebuild hair.

In this episode, we explore how K18's strategic decisions, from focusing on salon-first approaches to harnessing the power of TikTok trends, have enabled them to quickly penetrate the market, even amidst the challenges of the pandemic. Learn about their careful approach to funding, strategic hires that paved the way for a successful exit, and how they've managed to become a staple in prestigious salons and Sephora without diluting their brand through excessive retail expansion.

Join us for an insightful discussion on K18's journey, strategy, and what other brands can learn from their approach to innovation, marketing, and growth. Whether you're a budding entrepreneur in the beauty industry or an established brand looking for fresh strategies, this episode is packed with valuable insights.

Subscribe to our channel for more episodes that bring you behind the scenes of ecommerce success stories and strategic deep dives into the brands making waves in the industry.

  continue reading

86 에피소드

Artwork
icon공유
 
Manage episode 401814270 series 3246070
Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to Season 3, Episode 3 of Ecommerce On Tap, where we dive deep into the story of K18, a brand that's transforming the hair care industry from the ground up. K18 isn't just another DTC beauty brand; they've redefined what it means to innovate, from developing a unique moisture-wicking towel to creating hair care products that offer more than just temporary fixes—they rebuild hair.

In this episode, we explore how K18's strategic decisions, from focusing on salon-first approaches to harnessing the power of TikTok trends, have enabled them to quickly penetrate the market, even amidst the challenges of the pandemic. Learn about their careful approach to funding, strategic hires that paved the way for a successful exit, and how they've managed to become a staple in prestigious salons and Sephora without diluting their brand through excessive retail expansion.

Join us for an insightful discussion on K18's journey, strategy, and what other brands can learn from their approach to innovation, marketing, and growth. Whether you're a budding entrepreneur in the beauty industry or an established brand looking for fresh strategies, this episode is packed with valuable insights.

Subscribe to our channel for more episodes that bring you behind the scenes of ecommerce success stories and strategic deep dives into the brands making waves in the industry.

  continue reading

86 에피소드

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