How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg

eCommerce MasterPlan

Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 31:30

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Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.

Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.

Hit PLAY to hear:

The importance of brand and quality
Adapting to market changes
How Chilly’s leverages outsourcing
Why you need to always put customers front and center
Effective use of marketing and merchandising

Key timestamps to dive straight in:

[05:43] Fashion experience led to challenges in Chilly’s.

[07:17] Diversification from water bottles to various products.

[10:01] Making it easier for European customers to purchase a Chilly’s bottle.

[14:53] The Chilly’s team and what gets outsourced.

[17:44] Chili's ensures quality, builds trust and community.

[19:06] Listen to Bryony’s Top Tips!

Full episode notes here: https://ecmp.info/501

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