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Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

32:00
 
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Manage episode 417913395 series 79607
Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.

Hit PLAY to hear:

  • Plus by Design’s focus on plus-size fashion
  • How product quality and fit are key factors in the industry
  • Danielle’s strategy for reaching more customers through wholesale
  • What online retailers can do to enhance customer experience
  • Building and leveraging customer loyalty

Key timestamps to dive straight in:

[05:28] Vikki Vi brand - classic, loyal, professional, customer.

[08:47] Customers value choice, but struggle with availability.

[11:29] Scaling up clothing sizes requires thoughtful fit.

[16:34] Maximizing customer loyalty through various strategies discussed.

[17:14] Taking loyalty for granted, embracing VIP program.

[19:31] Danielle’s Top Tips!

Full episode notes here: https://ecmp.info/490

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

531 에피소드

Artwork
icon공유
 
Manage episode 417913395 series 79607
Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.

Hit PLAY to hear:

  • Plus by Design’s focus on plus-size fashion
  • How product quality and fit are key factors in the industry
  • Danielle’s strategy for reaching more customers through wholesale
  • What online retailers can do to enhance customer experience
  • Building and leveraging customer loyalty

Key timestamps to dive straight in:

[05:28] Vikki Vi brand - classic, loyal, professional, customer.

[08:47] Customers value choice, but struggle with availability.

[11:29] Scaling up clothing sizes requires thoughtful fit.

[16:34] Maximizing customer loyalty through various strategies discussed.

[17:14] Taking loyalty for granted, embracing VIP program.

[19:31] Danielle’s Top Tips!

Full episode notes here: https://ecmp.info/490

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

531 에피소드

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