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Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

40:04
 
공유
 

Manage episode 434954701 series 79607
Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023.

Hit PLAY to hear:

  • Why honesty and transparency are key for any brand
  • The role of preorders in building a successful business
  • Thinking long-term
  • Practicing sustainability in your business
  • Why product quality trumps quantity

Key timestamps to dive straight in:

[05:20] Commuter cycling brand failed to reach potential.

[07:14] Nick’s determination to build a successful business.

[11:51] House-husband, kids, mental health, brand growth.

[15:35] High-growth businesses erode brand, face downfall.

[17:44] Preorder, exclusivity, anticipation, positive reviews.

[19:49] Growth is a metric of a business.

[23:44] Creativity blossoms when money is scarce.

[24:57] Listen to Nick’s Top Tips!


Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

542 에피소드

Artwork
icon공유
 
Manage episode 434954701 series 79607
Chloë Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloë Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023.

Hit PLAY to hear:

  • Why honesty and transparency are key for any brand
  • The role of preorders in building a successful business
  • Thinking long-term
  • Practicing sustainability in your business
  • Why product quality trumps quantity

Key timestamps to dive straight in:

[05:20] Commuter cycling brand failed to reach potential.

[07:14] Nick’s determination to build a successful business.

[11:51] House-husband, kids, mental health, brand growth.

[15:35] High-growth businesses erode brand, face downfall.

[17:44] Preorder, exclusivity, anticipation, positive reviews.

[19:49] Growth is a metric of a business.

[23:44] Creativity blossoms when money is scarce.

[24:57] Listen to Nick’s Top Tips!


Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

542 에피소드

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