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The Truth About Real-Time Data & When Do You Really Need It
Manage episode 343898677 series 3281198
Scott Desgrosseilliers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Desgrosseilliers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Is real-time data always better than delayed data?
Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope.
The truth is there are issues with real-time data which a lot of people are ignorant about. So in this episode, I’m going to tackle all this to hopefully shed a better light on this topic.
Get to know the real deal when it comes to real-time data by tuning in now.
Episode Highlights:
- Amazon, Facebook, and Google aren’t actually giving you real-time data [01:08]
- Is the algorithm optimizing to support your goals? [05:01]
- Facebook’s puzzling requirement for customer lifetime value data [06:14]
- Sending data too fast creates volatility [08:16]
- When real-time data doesn’t make sense [10:25]
- Looking from the top down and longer is better [15:31]
Resource Links:
- Visit the Wicked Reports Website (https://www.wickedreports.com/)
About Our Host:
Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.
Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Connect with E-Commerce Insights by Wicked Reports:
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