Combining Data & AI to Create Winning Ecommerce Experiences with Raj De Datta

Ecommerce Insights by Wicked Reports Podcast

Are you providing the ‘wow’ customer experience that leads to big wins?

In our digital-first world, you stand out by creating exceptional digital experiences. Bloomreach CEO Raj De Datta, joins me today as he talks about what pushed him to start his company and later on write his upcoming book, The Digital Seeker.

Find out why merely serving the transactional needs of customers isn’t enough and what you need to do to get transformative results.

Learn the power of having a seeker-centric philosophy by tuning in now.

Episode Highlights:

1. Raj’s motivation for writing The Digital Seeker [00:42]
2. The differences between a seeker and a customer [02:18]
3. What Bloomreach is offering [04:22]
4. The top things where data can give you an edge [07:46]
5. Example of a seeker-centric experience [09:51]
6. The 3 A’s and how they play into ecommerce [11:29]
7. Why you need data-driven ecommerce platforms [15:48]
8. Bloomreach’s SEO geared solution and how AI makes it faster, better [17:12]
9. Data science as a passion in their company [19:44]
10. The driver of growth in ecommerce [20:36]
11. The story of how Bloomreach started [22:49]

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Pre-order The Digital Seeker (https://www.amazon.com/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202)
• Bloomreach Website (https://www.bloomreach.com/en)

About Our Guest:

Raj De Datta is Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK.

Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications.

Raj also worked in technology investment banking at Lazard Freres. He serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups.

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