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1 Episode 21: The Heiress Who Helped End School Segregation 35:10
Protein Bar Founder Thrives in a Crowded Field
Manage episode 462954644 series 1201619
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled.
That was seven years ago when he launched the company with a $75,000 Kickstarter campaign.
Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain health without competing against each other.
Will shares his journey in this episode — from his initial capital raise to scaling revenue, adding products, and managing wholesale channels.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/protein-bar-founder-thrives-in-a-crowded-field
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
523 에피소드
Manage episode 462954644 series 1201619
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled.
That was seven years ago when he launched the company with a $75,000 Kickstarter campaign.
Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain health without competing against each other.
Will shares his journey in this episode — from his initial capital raise to scaling revenue, adding products, and managing wholesale channels.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/protein-bar-founder-thrives-in-a-crowded-field
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
523 에피소드
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