Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:

• The growing importance of owning and using first-party data.
• Why DTC brands need to own their first-party data.
• How data enrichment helps optimize marketing campaigns.
• The risks involved with handling first-party data, and how can brands mitigate them.
• Why AI is important for leveraging first-party data.
• Real-world examples of the impact of first-party data.
• How to integrate first-party data into marketing workflows.
• Why is now the right time for brands to invest in first-party data strategies.

Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
Get access to more free resources by visiting the podcast episode page at
t.ly/yXxND
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!