Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategies, Using Weather Data for Retail Promotions (#276)

Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.
Topics discussed in this episode:

• How can personalization benefit ecommerce businesses
• What are the key factors affected by personalization
• How ecommerce businesses can collect data to build customer profiles for effective personalization
• What the differences are between implicit and explicit data regarding personalization, and how to utilised both.

Links & Resources
Website: https://relevantbits.com/
Shopify App: https://apps.shopify.com/relevantbits-context
LinkedIn: https://www.linkedin.com/company/relevantbits
Instagram: https://www.instagram.com/getcontext
Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/ynnnnha7
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