The Power of Giveaways: Building Your Email List and Boosting Sales with Scott Voelker

Ecomm Breakthrough

Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.

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> Here’s a glimpse of what you would learn….

• Strategies for building a loyal customer base in e-commerce.
• The importance of email marketing for brand growth and customer retention.
• Scott Volker's journey from Amazon selling to expanding into Etsy.
• The potential of Etsy as a marketplace for sellers.
• Techniques for capturing customer emails through giveaways and promotions.
• The role of YouTube in enhancing brand visibility and engagement.
• The significance of personal engagement with customers to foster loyalty.
• Tools and platforms for effective email marketing.
• The impact of building an email list on business valuation and resilience.
• Insights on overcoming challenges and the importance of perseverance in business.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.

Here are the 3 action items that Josh identified from this episode:

1. Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.
2. Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.
3. Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Jungle Scout
• Quiet Light Brokerage
• King Sumo
• Autoresponder
• Printful
• VidIQ
• Etsy
• Everbee
• ConvertKit
• Kajabi
• Beehiiv
• Klaviyo
• Opus Clips
• Brand Creators
• The Compound Effect by Darren Hardy
• Tiny Habits by BJ Fogg
• Atomic Habits by James Clear
• Steve Chou from My Wife Quit Her Job
• Michael Jackness from Ecom Crew

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...