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Omnichannel CPG: How To Maximize Profitability on Amazon
Manage episode 410001758 series 3553569
Samir Balwani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Samir Balwani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the company’s e-commerce department from 12% to 32% in five years.
In this episode…Since 65% of CPG searches begin on Amazon, brands must develop a strategy to sell their products there. What factors should you consider when positioning your brand on Amazon?
With deep involvement in CPG sales on Amazon, Max Rudy maintains that as the third largest media channel, Amazon is mainly profit-driven, and while brands may believe they’re profitable on the site, many need to enhance their P&L further. To optimize profitability on Amazon, you must track revenue growth in the context of sales rather than focusing on ROAS. Driving organic traffic to your Amazon storefront will generate brand awareness, increase conversions, and create a new pipeline for product sales.
On this episode of Ecom Experiences, Samir Balwani hosts Max Rudy, the Director of eCommerce at Wild Planet Foods, to discuss integrating Amazon into your CPG e-commerce strategy. Max shares advice for marketing leaders during their first three months, what he enjoys most about his role at Wild Planet Foods, and his plans to develop targeted full-funnel marketing campaigns in 2024.
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