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Cybersecurity Defense Ecosystem Podcast Episode 9: Automating Marketing for Vendors
Manage episode 400961573 series 3527804
EChannelNews에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 EChannelNews 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Presenter: Jeff Mesnik, President of ContentMX
Jeff Mesnik emphasized the importance of aligning vendor messaging for MSPs, with a focus on the need for a unified message to reach the audience effectively. The significance of data security was also highlighted, with an emphasis on the secure nature of the ContentMX platform and the importance of maintaining the privacy of MSPs’ information.
With the limitations of current vendor-centric marketing automation tools, there is a need for a solution that prioritizes the channel partner. The need for partners to have a consistent communication platform and a single destination for accessing and sharing content was stressed. The security measures of the proposed solution were also discussed, emphasizing the importance of data siloing, GDPR compliance, and secure APIs for partners to promote their content. The conversation underscored the significance of content quality and variety, as well as the provision of real-time reports and ROI metrics for partners.
Jeff Mesnik presented the AI chatbot as a groundbreaking addition to ContentMX’s partner platform, emphasizing its role in connecting B2B buyers, partners, and vendors through high-quality content. The chatbot’s ability to provide inbound lead flow and trusted content was highlighted, with an official launch date set for March 10th. The discussion also touched on the platform’s user-friendly nature, empowering MSPs to leverage its capabilities and become marketing geniuses.
To learn more, visit: https://cybersecuritydefenseecosystem.com/services/contentmx/
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