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Present and Future Retail Strategy - with Hitesh Malhotra
Manage episode 425331359 series 3528915
Sam Kellett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Kellett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.
We also discuss:
- How affiliate and partner marketing are a massive part of retail marketing strategy in the Gulf Cooperation Council (GCC) region.
- The growth vs sustainability mindset, and how it applies to different 10-15 year tech cycles (dot com era, e-commerce, AI)
- “Getting your hands dirty” when in a senior role to ensure you understand how your team operates
…and more!
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