The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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DTC Newsletter and Podcast and DTC Newsletter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DTC Newsletter and Podcast and DTC Newsletter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
Manage episode 419224177 series 2899866
DTC Newsletter and Podcast and DTC Newsletter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DTC Newsletter and Podcast and DTC Newsletter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.
Takeaways
Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.
Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.
Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.
During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.
The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.
Timestamps:
00:00 - Introduction
02:00 - Launching the Studs Mobile Piercing Studio
04:30 - The Story Behind Studs: From Idea to Reality
07:00 - Creating a Unique Retail Experience
10:00 - Overcoming COVID-19 Challenges
12:30 - The Rise of the Earscape Trend
15:00 - Marketing Strategies and Brand Partnerships
17:30 - Studs' Growth and Expansion Plans
20:00 - The Role of Influencers in Brand Growth
22:30 - Future Goals and Exciting Plans for 2024
Hashtags:
#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
492 에피소드
공유
Manage episode 419224177 series 2899866
DTC Newsletter and Podcast and DTC Newsletter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DTC Newsletter and Podcast and DTC Newsletter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.
Takeaways
Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.
Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.
Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.
During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.
The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.
Timestamps:
00:00 - Introduction
02:00 - Launching the Studs Mobile Piercing Studio
04:30 - The Story Behind Studs: From Idea to Reality
07:00 - Creating a Unique Retail Experience
10:00 - Overcoming COVID-19 Challenges
12:30 - The Rise of the Earscape Trend
15:00 - Marketing Strategies and Brand Partnerships
17:30 - Studs' Growth and Expansion Plans
20:00 - The Role of Influencers in Brand Growth
22:30 - Future Goals and Exciting Plans for 2024
Hashtags:
#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
492 에피소드
모든 에피소드
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DTC Podcast와 비슷한 콘텐츠
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
