Advice on how to humanize your brand from Resilient Retail’s Kristen LaFrance

DTC Growth Show

#paid에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 #paid 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 47:20

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For Kristen LaFrance, commerce is all about the people.

Known as the Mayor of DTC Twitter and head of Shopify’s Resilient Retail podcast, Kristen hosts discussions with entrepreneurs on a plethora of topics surrounding commerce, exploring how brands can find success within DTC and retail spaces.

“I describe the Resilient Retail podcast as this kind of digital property or brand. It’s a space to bring the retail conversations Shopify needs to be having to the merchants we need to be reaching.”–Kristen LaFrance

Human-centered commerce is near and dear to Kristen’s heart, and I spoke to her about why she considers it so important and how to achieve it through community-building, thinking locally, and... [Read more]

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#Tech #Entrepreneur #Business #Marketing #Paid #B2C #Digital Native #Direct To Consumer #Dnvb #DTC #Startup #Vertical Brands