#51 Scaling: Not Exactly What You Might Think & Why That Matters

Driving B2B Sales Revenue

ABOUT THE GUEST: Larry Trenwith, CMC - SMB Growth & Scaling Specialist
Larry has been solving business growth and scaling challenges in a myriad of markets and economic conditions for over 25 years.
Previous executive roles include CEO/President, COO and VP Sales for technology companies from start-ups to $70 million in annual sales. As a business advisor and Certified Management Consultant he has collaborated with the leadership teams of numerous small/medium enterprises and helped their businesses break through barriers to growth and significantly increase value.
Larry’s ability to blend strategic level thinking with pragmatic, results-oriented tactics and execution has helped organizations across several industry verticals effectively scale their business and achieve superior business outcomes in both domestic and international markets.
You can find Larry on LinkedIn at https://www.linkedin.com/in/larry-trenwith-cmc-02944/
ABOUT THE EPISODE:
The word “scaling” in the context of business is one of those words that gets used a lot, but often isn’t really explained or understood. Scaling is used synonymously with growth, which according to Larry Trenwith represents a gross misunderstanding of what scaling is and how to enable an organization to scale in the true meaning of the word.
In this episode, Larry walks us through some common misunderstandings about scaling and what it takes for organizations to set themselves up for scaling success and they progress through various revenue milestones. It’s a masterclass in the right way to grow from someone who has been there, done that, and helped many others to do so as well.