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Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website)
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In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.
Tune in for insights on how medical practices can authentically connect with patients and build trust when visitors click on their websites.
What You’ll Learn In This Episode:
- What patients look for when searching for a doctor online and how an outdated website challenges their trust.
- How to improve your practice’s authenticity and trustworthiness with education and content.
- How to be more upfront and transparent about pricing for today’s informed, digital-first patient.
- What types of content matter most to patients seeking authenticity?
- How to use diverse and authentic imagery to help patients visualize your practice.
- Steps to update websites to be modern, welcoming, and helpful.
- How can you proactively communicate with patients and address common concerns on your website?
- The importance of FAQ sections and patient education materials to build trust.
- Additional content to improve patient satisfaction, such as explanations of wait times and billing practices.
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