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Recession-Spending - Why You Should Consider Increasing Your Marketing Spend When Others Dial Back
Manage episode 348646830 series 3374874
Dr Marketing Tips에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr Marketing Tips 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice.
In the pay-to-play world of online advertising, less spending means less visibility. As bigger competitors withdraw from the market, digital advertising will drop in price, giving smaller practices the chance to pick up valuable online real estate at a reduced cost.
From online advertising to improving the patient experience at your practice, investing in your marketing campaign may be the key to maintaining growth through uncertain times.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey look at ways to economize your marketing budget and edge out competitors by identifying opportunities for growth during economic instability.
To hear the other half of this week’s conversation, check out episode 298 of the DrMarketingTips Show to learn strategies for recession-proofing your practice and how to cut costs without impacting your performance.
Tune in to discover:
- Why you should expand your marketing efforts during a recession
- How to turn your competition’s cutbacks into your marketing gains
- Strategies to optimize your marketing dollars
- Why increasing your budget will help retain patients
- How to identify your most effective marketing strategies
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