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Aziza Jones on Marketing Toward Desegregation of Schools
Manage episode 415531194 series 3562332
Dave Chancellor and Institute for Diversity Science에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dave Chancellor and Institute for Diversity Science 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast episode, Professor Aziza Jones of the Wisconsin School of Business talks about a paper she co-authored with Broderick Turner and Kalinda Ukanwa about how marketing interventions can be used to decrease school segregation. Their research shows that providing information to parents that counters prior beliefs can increase the likelihood that they will send their children to more racially diverse schools.
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