Aziza Jones on Marketing Toward Desegregation of Schools

Diversity Science

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In this podcast episode, Professor Aziza Jones of the Wisconsin School of Business talks about a paper she co-authored with Broderick Turner and Kalinda Ukanwa about how marketing interventions can be used to decrease school segregation. Their research shows that providing information to parents that counters prior beliefs can increase the likelihood that they will send their children to more racially diverse schools.

Paper: Marketing Toward the Desegregation of Schools

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