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Leading with Empathy: Alessandra Canavesi on Digital Marketing for Global Investors
Manage episode 506634011 series 3644717
Julian Tedstone에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Julian Tedstone 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alessandra Canavesi, Head of Digital Marketing & Customer Experience at AXA, sits down with Jules to share her perspective on managing multicultural teams and building authentic connections with sophisticated investors. She explains how her team navigates the tension between global consistency and local nuance, the art of tailoring communications for different levels of expertise, and why listening first is her leadership anchor.
The conversation dives into the role of digital infrastructure—from CRM and Eloqua integration to LinkedIn campaigns and personalised client journeys—and how AI is reshaping everything from translation to strategy. Alessandra also reflects on mentoring the next generation, fostering intergenerational collaboration, and keeping a “never stop learning” mindset at the heart of her leadership.
17 에피소드
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