38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon Glenister

Digital Rapport® Podcast with Jatinder Palaha

In this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry.

Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry.

He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing.

Gordon also runs his own influencer marketing programme to help thought leaders become more influential.

Topics covered

• What is influencer marketing
• Who can be an influencer?
• Why is it important?
• Inspiring, entertaining, educational content
• The power of your story
• Brand story
• Digital / AI-Generated Influencers
• Brand Influence
• Content creators / Direct attribution
• Influencers are the new retailers
• Social commerce - selling products in a new way
• Audience connection to influencer
• Influencer - authentic - reliability - like attract like
• Finding new markets with influencers
• Influencer communities
• Use Influencer marketing as another channel to market
• Steps - on how to grow your using Influencers
• Jab jab punch approche
• Influencer Marketing can 11x ROI only when done well
• Brand safety / due diligence / Online trolling
• The Dark Side of Influencer Marketing
• Failures = Biggest wins
• Emotion and story
• Authentic message - real stories
• What is rapport
• How rapport fits into influencer marketing

Guest: Gordon Glenister https://gordonglenister.com

Host: Jatinder Palaha https://www.jatinderpalaha.com