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The Authenticity Industries with Michael Serazio Author and Associate Professor
Manage episode 398916532 series 2949198
Karen Jagoda and Karen jagoda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karen Jagoda and Karen jagoda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians.
We talk about
- How authenticity is created and demonstrated
- The different kinds of authenticity
- Perception of the authenticity of male and female candidates
- Role of influencers and nano-influencers in establishing candidate authenticity
- What will be seen as authentic in 2024 campaigns
#MichaelSerazio #TheAuthenticityIndustries #PoliticalCampaigns #PoliticalMessaging #VoterPersuasion #Authenticity
The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio
100 에피소드
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