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Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Embracing Style, Sustainability, and Innovation in Digital Marketing

10:49
 
공유
 

Manage episode 460766182 series 3517916
Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcast Description: Digital Marketing Today

Digital Marketing Today: News on Digital Marketing Techniques and Innovations

Welcome to Digital Marketing Today, your go-to source for the latest trends and insights in the world of digital marketing. In our recent episode, we dive deep into the dynamic landscape of digital marketing strategies, drawing meaningful insights from the 2024 European Accommodation Barometer. Our discussion highlights the pivotal role of style, sustainability, and digital marketing innovations in shaping future strategies across various industries.

Aesthetic Appeal and Sustainability

We explore the fascinating parallels between the hospitality sector's emphasis on aesthetics and sustainability and the digital marketing realm’s transition towards visually appealing and ethically conscious campaigns. Discover why creating "Instagrammable" content and leveraging high-quality visuals and augmented reality tools are becoming crucial elements in today's visually-centric digital engagement.

The Power of Social Media

Uncover the transformative role of social media as a primary channel for influencing consumer decisions, much like its impact in the hospitality industry. This episode discusses the demand for marketers to embrace data-driven strategies and utilize platforms such as Google and Meta for precise audience targeting and personalized interactions.

Innovations in Multi-Channel Marketing

Discover groundbreaking innovations in SMS and multichannel marketing. Platforms like Klaviyo are spotlighted for their ability to unify various marketing channels and boost consumer engagement. Learn about the platform’s AI capabilities and how adhering to data protection regulations like GDPR and CCPA is essential for building consumer trust and optimizing marketing efforts.

Ethical Digital Practices

We address the critical ethical considerations surrounding data privacy and consumer consent in digital marketing, paying special attention to services like Amazon's Retail Ad Service. Understand the necessity for transparency and informed consent in data usage to maintain consumer trust and align with regulatory standards.

Conclusion

The segment concludes by outlining the need for digital marketers to adapt to evolving consumer preferences. Embrace advanced digital tools and prioritize sustainability and ethical practices to thrive in the ever-transforming digital landscape.

Tune in to Digital Marketing Today for these insights and more, as we guide you through the complexities of the digital marketing world and inspire you to succeed in your marketing endeavors.


Links:
European Hoteliers Focus On Style, Sustainability, And Marketing To Drive Growth In 2025
Best SMS Marketing Service (2025): Klaviyo's Text Message Marketing Platform Recognized by Consumer365
Inside Amazon’s Retail Ad Service: The Price Of Privacy

  continue reading

323 에피소드

Artwork
icon공유
 
Manage episode 460766182 series 3517916
Allison Harris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Allison Harris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcast Description: Digital Marketing Today

Digital Marketing Today: News on Digital Marketing Techniques and Innovations

Welcome to Digital Marketing Today, your go-to source for the latest trends and insights in the world of digital marketing. In our recent episode, we dive deep into the dynamic landscape of digital marketing strategies, drawing meaningful insights from the 2024 European Accommodation Barometer. Our discussion highlights the pivotal role of style, sustainability, and digital marketing innovations in shaping future strategies across various industries.

Aesthetic Appeal and Sustainability

We explore the fascinating parallels between the hospitality sector's emphasis on aesthetics and sustainability and the digital marketing realm’s transition towards visually appealing and ethically conscious campaigns. Discover why creating "Instagrammable" content and leveraging high-quality visuals and augmented reality tools are becoming crucial elements in today's visually-centric digital engagement.

The Power of Social Media

Uncover the transformative role of social media as a primary channel for influencing consumer decisions, much like its impact in the hospitality industry. This episode discusses the demand for marketers to embrace data-driven strategies and utilize platforms such as Google and Meta for precise audience targeting and personalized interactions.

Innovations in Multi-Channel Marketing

Discover groundbreaking innovations in SMS and multichannel marketing. Platforms like Klaviyo are spotlighted for their ability to unify various marketing channels and boost consumer engagement. Learn about the platform’s AI capabilities and how adhering to data protection regulations like GDPR and CCPA is essential for building consumer trust and optimizing marketing efforts.

Ethical Digital Practices

We address the critical ethical considerations surrounding data privacy and consumer consent in digital marketing, paying special attention to services like Amazon's Retail Ad Service. Understand the necessity for transparency and informed consent in data usage to maintain consumer trust and align with regulatory standards.

Conclusion

The segment concludes by outlining the need for digital marketers to adapt to evolving consumer preferences. Embrace advanced digital tools and prioritize sustainability and ethical practices to thrive in the ever-transforming digital landscape.

Tune in to Digital Marketing Today for these insights and more, as we guide you through the complexities of the digital marketing world and inspire you to succeed in your marketing endeavors.


Links:
European Hoteliers Focus On Style, Sustainability, And Marketing To Drive Growth In 2025
Best SMS Marketing Service (2025): Klaviyo's Text Message Marketing Platform Recognized by Consumer365
Inside Amazon’s Retail Ad Service: The Price Of Privacy

  continue reading

323 에피소드

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