First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman

Digital Marketing Gyaan

Prince Kumar Singh에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prince Kumar Singh 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7M ago 32:52

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Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.

SHOW NOTES:

KPI Calculations

Total Revenue - Total of Sales across all of your Sales Channels

Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

AOV (Average Order Value) - Total Revenue / Number of Transactions

Conversion Rate - Number of Transactions / Number of Visitors

MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend

ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker

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#Business #Prince Kumar Singh #Marketing