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Altum International: Fiachra Mullen
Manage episode 320194927 series 3233969
Digital Irish에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Digital Irish 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Fiachra is a marketing specialist, innovation enthusiast and entrepreneur with a long-held passion for the health benefits of cannabinoids and a focus on commercial opportunities within the rapidly-expanding global recreational and medical cannabis markets.
In 2015, he launched California’s first discrete, full metal disposable cannabis pen through the medical dispensary channel. This, combined with prior experience as Marketing Director in the Chinese FMCG and travel retail segments, allowed Fiachra to bring to Altum highly relevant category experience, as well as brand-building and marketing acumen. Since 2018, he has helped lead Altum’s mission to increase the availability and understanding of cannabinoids across Asia-Pacific; achieved through consumer brands such as Felix & Co and business brands such as LIFE CBD, in addition to initiatives such as Found Café, the first CBD café and retail store in Asia-Pacific.
In this episode, Fiachra discusses the evolution of the CBD industry as a consumer goods industry, how Altum are building a brand that resonates, along with why he and many other Irish people are innovating in this area.
66 에피소드
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