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Ep.45- Creating a Powerful Content Marketing Strategy with Karine Abbou with "The Most Amazing Marketing Book Ever"
Manage episode 376370134 series 2844173
Richard Bliss에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Richard Bliss 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology.
Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get customers, identifying your main content topic, and approaching content creation with help from AI. A major change is coming with AI. Are you ready? Listen in to learn different ways to start approaching AI for now and in the very near future.
In The Most Amazing Marketing Book Ever, Karine Abbou wrote Chapter 8: Creating a Powerful Content Marketing Strategy
Host: Richard Bliss
Guest: Karine Abbou
Purchase The Most Amazing Marketing Book Ever
Podcast Manager: Kimberly Smith
47 에피소드
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