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Ep.38- Strategic Communications with Dan Nestle from "The Most Amazing Marketing Book Ever"
Manage episode 368099262 series 2844173
Richard Bliss에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Richard Bliss 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their own stories, as traditional PR methods of getting media coverage are becoming less effective and costly. By focusing on publishing their own stories through owned media channels, companies can gain more validity and attract interest from others. Dan and Richard have known each other for a while and recently met in person while working together on a book called "The Most Amazing Marketing Book Ever." Dan leads communications for a Japanese manufacturing and retail company in North America and hosts a biweekly podcast called "The Dan Nestle Show." Tune in to this episode of Digital-First Leadership to learn more about the power of becoming a publisher, crisis management, fostering trust, and the intersection of technology and communication.
Dan wrote chapter 26 of The Best Marketing Book Ever called Strategic Communications: Trust Can Be Your Competitive Advantage
Host: Richard Bliss
Guest: Dan Nestle
The Dan Nestle Show Podcast is available here, and anywhere you listen to podcasts.
Purchase The Most Amazing Marketing Book Ever
Podcast Manager: Kimberly Smith
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