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Julie Cortés - How to Be Interesting and Still Be Professional
Manage episode 409057751 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Freelance Exchange, along with several years as a business coach, speaker & adjunct professor.
Julie shares valuable insights on how to make a business stand out in a crowded market. Julie emphasizes the importance of authenticity and taking risks to truly differentiate your brand. She provides guidance on overcoming the challenges of imposter syndrome, developing a distinct brand identity, and leveraging promotional copywriting to captivate your audience. Join the conversation as Julie and host Jeffro unpack the essential strategies for building a standout brand.
Takeaways:
1. Embrace authenticity.
2. Recognize the value you bring and seek outside perspectives.
3. Hire someone to help you be polished.
Connect with Julie Cortés
Website: https://www.juliecortes.com
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Tips for standing out in a crowded market - with Julie Cortes.
05:37 Know your strengths, outsource your weaknesses.
07:42 Branding exercise: introspective, important for target audience.
11:33 Added personality and visual impact to the brand.
15:47 Differences between copywriting and content writing explained.
19:23 Solopreneurs should invest in professional help.
20:52 Gratitude for wisdom shared, contact Julie.
More Customers here: www.frobro.com/dominate
20 에피소드
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